The video-on-demand (VoD) industry is getting the greatest attention these days, and more and more people want to watch videos online whenever they desire. Part of this popularity is because “millennials are busy” and want to manage their time based on their preferences.
Since technology is facing constant innovations and developments, customers expect VoD platforms to improve their services and create a better user experience regularly. A business, enterprise, or organization without evolving features that ignore customers’ desires will soon become obsolete.
The professional VoD platforms will play a crucial role in businesses’ success. Before implementing a VoD platform, it is necessary to know about its workflow. Today we will review what is a VoD platform exactly. Further, we will discuss how a VoD platform works and determine the feature-by-feature basis. Before we dive into our in-depth specification, we will run through what is a video on demand.
What Is Video on Demand?
Video on demand is an interactive technology that allows viewers to view different programming in real-time or download various programs and view them at their convenience.
A VoD can be delivered on a standard TV receiver, set-top box, over the internet on home computers, portable computers, cellular phone sets, and advanced digital media devices. VoD services offer different media available at users’ convenience.
With VoD streaming platforms, consumers can select and watch various videos on their time instead of being bound to particular scheduled broadcasts. VoD can cover a wide range of subjects with several purposes like tutorials, education, movies, entertainment, and many others. VoD streaming has specific features, and it is essential to know about all the features required by a VoD streaming platform before employing one. Let’s have a closer look at “what is VoD platform?”
What Is a VoD Platform?
Before 1997, the way people experienced entertainment was different. They would turn on the TV at a specific time of the day on a specific channel to watch a specific show which was being aired. Therefore, if they missed that show and couldn’t make it on time, there was no replay. Recording the video to watch later wasn’t an option those days.
But today, everything has changed. Viewers can watch any show, at any time, from anywhere, and on any device. It means your favorite movie, show, or content is available on your demand.
Generally speaking, VoD platforms are services or products that are delivered to users when and where they want them. The VoD platforms changed the way modern consumers avail services or purchase products. These platforms help conventional businesses and new enterprises to grow.
Broadcasters and content creators use VoD hosting platforms to store and manage their on-demand-video content. There are professional-grade and consumer-grade VoD platforms to be used. For instance, YouTube is one of the most popular videos hosting platforms, but the features it offers are not well-suited for professional use. Some free VoD platforms are proper for independent content creators such as bloggers or influencers. If a business is looking for a VoD platform that provides security, scalability, and monetization, the best solution is professional-garden service.
A professional VoD hosting platform will include advanced monetization tools, video player, customization, embedding, high security, and API access. The VoD platform services can help companies deliver TV-quality video-on-demand experiences and stay flexible for employing new business models, markets, and audiences.
How Does a VoD Streaming Platform Work?
There are a few steps in the process of getting a video out to the world so audiences can watch it. The significant difference is between the types of videos. A pre-recorded VoD is entirely different from real-time live streaming in how audiences watch it and its delivery to the audiences. Considering the workflow, VoD platforms start once the video has been recorded. When the camera and post-production features are done, and a final video is ready to be distributed, it is time to be careful about these steps. Here is a simple and understandable description of how a VoD platform works.
Uploading one video on a VoD platform is easy, but transferring several videos, along with all their data and collections, seems a bit harder. It is crucial to make sure that the videos are placed in the right section, they will be played out without facing any issues, and they don’t have any problem with other settings you want for more complex processes.
Have you ever noticed that when watching a video, it jumps from a pixelated video to a high-quality HD video? What happens is that the video file is switching. Each copy of the video is called a rendition. There is one for 480p, 720p, HD, etc., along with the different formats for different devices and operating systems.
Video transcoding means creating multiple versions of a video in various sizes so that each discrete version will be optimized to what is ideal for users with different internet speeds. VoD platforms automatically optimize the playing video based on the user’s internet connection, device, operating system, and browser. This refers to Adaptive Bitrate (ABR). Bitrate is the quality level per unit of time.
For instance, HD is a much higher bitrate than audio. The first one is sending gigabytes over the airwaves, and the second one is sending kilobytes. VR is even more heightened than HD and needs more data.
This step includes features like description, keywords, actors, and any important details related to the video. Whether a video is a TV show (season 3, episode 5), or a movie (Oscar winner), or a marketing video (new iPhone product), the details should be considered.
The meta description can become hard to handle when associated with different kinds across social, TV, movies, marketing, government, health, education, and organized into an uninterrupted system. The popular broadcasters are looking for new metadata to consolidate and organize extended details. As a result, the contents can be searched and watched much more easily.
Once the video and description are uploaded to the system, you need to collect them together. For example, these categories can be based on the TV series, genre, social celebrities, or sequels. This concept is similar to having an organized playlist. Some of the VoD platforms offer Video Content Management (CMS), which allows you to organize videos, tag them, and divide them into different categories/subcategories. This will make searching easier for everyone. While uploading a video, you can manage the video library and make sure everything is on the right track.
The most simple concept of a player is the triangle icon you push to play something. Anything that can play a video is a player. Apple Watch, phones, PlayStation, Xbox, and many other options. Popular Video on Demand platforms supports as many devices as possible, which will increase the viewer base.
Delivery means to publish the video in different locations all over the world. This specific step is dependent on CDN. The CDN is a globally distributed network that speeds up content delivery. ArvanCloud CDN integrated video platform, for instance, uses a collection of servers with globally distributed locations, sending content from the host to the closest savers to another until the content reaches the viewers’ screen with the best quality.
Finally, there will be copies of the rendition files on CDN PoPs, and they will be placed globally. So, when a viewer plays the video, the most optimized video file closest to the user will be played.
Analytics helps content characters and managers to optimize their next video. The analytics will specify where the viewers watched the video, how long, who they are, what subjects viewers are most interested in, the most used device, where the video was discovered, etc. These analytics offer the right features, but even Google Analytics is weak in the case of a video. To resolve that, the ArvanCloud video platform provides customers with great options like real-time analytics, quality of service metrics (errors, buffering, startup time, etc.), traffic usage, geolocation of users, and better playback reports.
There are plenty of ways businesses can turn customers’ experiences into positive ones and keep up with their demands. One of the most effective solutions is using an advanced VoD platform hosting. ArvanCloud Video Platform provides the entire VoD solution, simplifying and securing the whole process. One of the remarkable things about the ArvanCloud Cloud-based VoD platform is that it can scale the video delivery quickly to a potentially unlimited number of users distributed worldwide. If you like to know more about our special features, check the ArvanCloud Video Platform.