Ad-Campaigns

Video Advertisement

Ad Campaigns

On ArvanCloud's Video Ads platform, you can upload videos, define Ads containing those videos, and then use several Ads in an Ad Campaign. In your campaign you can monitor and set preferences for several events and quotas.

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    Ad Playback Events

    Our Video Ads service currently employs VAST 3.0 protocol for online video advertisements. VAST or Digital Video Advertisement Template is a template file and standard developed by Interactive Advertising Bureau (IAB) for defining video ads, how and when they are shown, and reporting back events and user reaction.

    Right now ArvanCloud's Video Ads platform can act on more than twenty events that your player reports back on the user's reactions. All you need is a modern player such as JW Player that is compatible with VAST 3.0 or higher.


    Campaign Setup

    You'll have many tools at your disposal to fine-tune your campaign; you can set reactions to certain events or user behaviour. You can also setup quotas, filters, and ad weight for diversifying what ads a user sees.


    Weight

    As you can add several Ads in a campaign, these adds will be shown to users randomly. You can also give weight to each Ad to determine the proportion of occasions every Ad is displayed.


    Filters

    You can define different filters as to which users should or should not see certain Ads. You can limit ads to a range of IP addresses or a region, or other filters.


    Quotas

    By setting quotas for different measurements and events, you can get what you're exactly after. You can set quotas for views, click-throughs, for pausing or closing the page... etc. to fine-tune your campaign towards your marketing and branding goals, and not exceed your budget.


    Campaign Reports

    The Video Ads Platform provides with reports on how your Campaign and Ads are doing. These reports include statistics on users' OS, used devices, and browsers.


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